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A Century of Dependable Engines
To celebrate Pratt & Whitney’s 100th anniversary, we developed a comprehensive centennial branding system and toolkit designed to unify the visual identity across global markets. The campaign centered on a commemorative logo mark symbolizing a century of innovation and excellence, presented in three languages to reflect the company’s worldwide reach.
The mark incorporates Pratt & Whitney’s iconic eagle emblem while ensuring consistency across all applications. A robust brand toolkit supported the rollout, providing ready-to-use layouts and templates that enabled teams to apply the identity quickly, accurately, and consistently across every touchpoint.
Pratt & Whitney
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